Style Guide

Neutral Color Palette

Use black backgrounds when possible. To show layering, use Dark Grey 7.

White

#FFFFFF
rgb(255, 255, 255, 1)

Light Grey 6

#F2F2F7
rgb(242, 242, 247, 1)

Light Grey 5

#E5E5EA
rgb(229, 229, 234, 1)

Light Grey 4

#D1D1D6
rgb(209, 209, 214, 1)

Light Grey 3

#C7C7CC
rgb(199, 199, 204, 1)

Light Grey 2

#AEAEB2
rgb(174, 174, 178, 1)

Light Grey 1

#8E8E93
rgb(142, 142, 147, 1)

Dark Grey 1

#8E8E93
rgb(142, 142, 147, 1)

Dark Grey 2

#636366
rgb(99, 99, 102, 1)

Dark Grey 3

#48484A
rgb(72, 72, 74, 1)

Dark Grey 4

#3A3A3C
rgb(58, 58, 60, 1)

Dark Grey 5

#2C2C2E
rgb(44, 44, 46, 1)

Dark Grey 6

#1C1C1E
rgb(28, 28, 30, 1)

Dark Grey 7

#121213
rgb(18, 18, 19, 1)

Black

#000000
rgb(0, 0, 0, 1)

Pink Color Palette

Pink 50

#FCE4EC

Pink 100

#F8BBD0

Pink 200

#F48FB1

Pink 300

#F06292

Pink 400

#EC407A

Pink 500

#E91E63

Pink 600

#D81B60

Pink 700

#C2185B

Pink 800

#AD1457

Pink 900

#880E4F

Pink A100

#FF80AB

Pink A200

#FF4081

Pink A400

#F50057

Pink A700

#C51162

Other Colors

Blue

#1AB1E4

Gradients Color Palette

Gradients are preferred in all designs over the static colors. Use color sparingly as an accent. 

Savannah Sunset Horizontal

Savannah Sunset Vertical

Platinum Grey Horizontal

Platinum Grey Vertical

Royal Sunrise

Helvecita Fonts

Headline 1

Desktop: 80px
Tablet: 60px
Mobile: 35px

Headline 2

Desktop: 55px
Tablet: 40px
Mobile: 25px

Headline 3

Desktop: 55px
Tablet: 40px
Mobile: 25px

Headline 4

Desktop: 35px
Tablet: 30px
Mobile: 20px

Body 1

Desktop: 25px
Tablet: 25px
Mobile: 18px

Body 2

Desktop: 22px
Tablet: 22px
Mobile: 18px

Body 3

Desktop: 18px
Tablet: 18px
Mobile: 18px

Body 4

Desktop: 16px
Tablet: 16px
Mobile: 16px

Body 5

Desktop: 16px
Tablet: 16px
Mobile: 12px

Body 6

Desktop: 14px
Tablet: 14px
Mobile: 12px

Footer

Desktop: 12px
Tablet: 12px
Mobile: 12px

Button

Desktop: 16px
Tablet: 16px
Mobile: 16px

Logos

Logo Mark

Word Mark

Buttons

Button Outline

Do's & Don'ts

Gradients On Elements

Gradients should be applied to elements individually, not across elements 

Correct

Element 1

Element 2

Element 3

Incorrect

Element 1

Element 1

Element 1

Gradients On Borders & Fills

Gradients should be used to outline shapes, not to create color fills. 

Correct

Incorrect

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TV

We’ll land you TV segments in both local and national broadcasts, increasing your authority. 

Authority

TV is considered the gold standard of media, and is the most lucrative place for a brand to appear. Because of the loyal fan base in the daily shows, featured guests become trusted authorities.

Audience

TV is a powerful place to expand your audience, as local and national broadcasts have thousands of daily listeners who consistently tune in. 

Speaking

TV appearances are highly desirable, as they build a pathway for lucrative speaking engagements. Being able to say you’ve been featured on TV opens the opportunity to speak at larger events, in front of bigger crowds, and alongside more iconic speakers. 

Influencers

Right now, influencer marketing is the most lucrative strategy for brand growth there is. Tap into a world class influencer network and build your brand through viral word of mouth. 

Amplify

Amplify your message by leveraging influencer personalities. We’ll leverage your niche’s online communities and funnel the attention straight to you.

Analytics

One of the biggest challenges with influencer marketing is correctly tracking and attributing analytics. We’ve got it dialed in, giving you deep insight into which influencers are performing best for your target audience. 

Campaigns

We’ll develop a cohesive social media campaign of scheduled posts, and make real time decisions as data is collected throughout the process. 

Monetization

We’ll work with you on building a monetization strategy to leverage your personal brand to drive sales, joint ventures, and other revenue generating activities.  

Strategy

We’ll work with you to develop a high level strategy for monetizing your following, including the product, platforms, and delivery. 

Paid Media

When it comes to digital products, we know how to scale. Our media buying team will construct your omnichannel paid acquisition funnel across all available platforms, maximzing your revenue potential.

Funnels

Make every advertising dollar go further by leveraging the power of funnels. Our designer will build and split-test a high converting funnel, including opt-in, landing, upsell, downsell, checkout and thank you pages. 

Webinars

Our team will help you script, record, and deliver an evergreen webinar to warm up traffic and turn them into paying customers. 

Email

Email lists are still one of the best ways to monetize your audience. Our world-class copywriter will keep your audience engaged, laughing, and buying from your emails.

Chat

Our data indicates that IG rewards accounts that keep their consumers on the platform, and punishes people who use links that take the consumer to another site. We’ve taken this analysis to develop an approach for turning DMs into a sales gold mine, where you can generate revenue on platform instead of outside Instagram.

Brand Identity

From your website to your Instagram, your audience, peers, and business partners are sizing you up by your online presence. We’ll outfit your entire digital portfolio in timeless style, making every first impression count.
Audio Tag

Join the top 1% of influencers in leveraging your audio branding to set your posts apart. We’ll produce, mix, and master your own commercially ready audio tag.

Style Guide

The world’s most powerful brands use a style guide to ensure dialed in visual consistency. We’ll develop your distinctive palette of colors, fonts, and symbols so your visuals remain consistent over time.

Website

At its peak, modern web design is both beautiful and functional. Our team of designers will create a Wordpress site that’s clean, professional, and functional. 

Logo

A logo is the vessel for all of the thoughts, impressions, and experiences your prospects and customers have with you. We want yours to be something you can be proud of. 

Socials

Your social profiles are an extension of your digital portfolio, so they need to be on-brand and on-point. Our team will create correctly sized banners, profiles, highlights, and more to have your profile looking as good as it can be. 

All the Rest

We’ll provide designs for letterheads, business cards, and envelopes so your physical branding is just as good as your online brand.

Social Growth

True influence comes from an engaged audience: one that listens, comments, messages, and buys. We’ll grow your organic following at rates you never thought possible, so you can reap the benefits of your own hyper-engaged fanbase.

Behavioral Targeting

With our approach to growth, we’re able to build a hyper-engaged niche-specific following. We’ll only target domestic US users whose behavior indicates they’re a great fit for your brand, so they’ll be more likely to comment and buy.

Engagement

Since the following is all real people, you will see a massive increase in story views and engagement on each post. How much these new followers engage over time will come down to the quality and quantity of the content you post. 

Monetizable

Since each follower is a genuine, interested person in your niche, it’s easy to nurture your following to get ROI. 

Our data indicates that Instagram rewards accounts that keep their consumers on the platform, and punishes people who use links that take the consumer to another site. We’ve taken this analysis to develop an approach for turning DMs into a sales gold mine, where you can generate revenue on platform instead of outside.

Organic
Approach

Our approach is a robust blend of targeted advertising, shoutouts, giveaways, influencer marketing, and direct messaging. 

When it comes to social growth, you need to be very careful that you are always using 100% real methods. Social media platforms hate automation and bots, and will intentionally punish accounts who go against their terms of service with a “shadow ban”.  

This would result in fewer or no people seeing your posts, and severely impact your page. Our growth methods don’t involve fake followers. We use the same methods to grow our own accounts, and would not do anything that would jeopardize your page. 

Podcast Tour

We’ll get you booked on air with industry celebrity hosts and featured in dozens of podcasts in the iTunes Top 250. By the end of your tour, you’ll be recognized by everyone in your space. 

Exclusivity

We work exclusively with established podcasts ranked in iTunes Top 250. Additionally, we filter podcasts based on relevancy, engagement, ratings, episode count, history, and notable guests.

Community
Expose your personal brand to entirely new communities, and take home hundreds of new fans and interested listeners.

Monetization

We’ll clarify your story, message, call to action, and ideal audience so we can surgically target podcasts whose listeners will convert to buyers. 

SEO

Leverage the best kept secret in all of SEO: podcasts. Having your name in top ranked podcasts and widely distributed is one of the fastest ways to float to the top of the search results.
Earn Speaking Engagements
Online podcast interviews are the ideal segue into high-ticket in-person speaking engagements, and can pave the way for lucrative opportunities down the road.

Press

We have an enormous press network of national outlets. We will pitch your story and get you full-length featured articles.

National Press

Our national press network includes over seventy different outlets, including headline names like Forbes, ABC, and Bloomberg.

Local Outlets

In addition to national publications, we’ll get you featured in hundreds of local outlets in order to build a bedrock of press underneath your name. 

Headlines

A little known secret of PR is that it’s one of the best ways to rank highly in search engines. For almost all of the outlets we work with, we’re able to include your name in the headline of the article. We’ll have you at #1 in the search results in no time. 

Full Features

For all of the outlets we work with, we’re able to secure you a full length feature.

Writing

For all of our projects, we include writing. If you’d like to craft the article yourself, you also have the flexibility to send us your self-written feature for review and editing. 

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